Healthcare isn't one piece.
It's a puzzle.
Primary care, labs, prescriptions, specialists, hospital coverage, and unexpected emergencies.
For years, southwest Missouri has trusted Free Market Physician with the first three pieces and now we can help connect the rest with financial protection.
Primary care
Labs
Prescriptions
Specialists
Hospital coverage
Unexpected emergencies
Free Market Health Coverage helps individuals, families, and businesses find affordable heatlhcare solutions that provide financial peace of mind.
Every person, family, and business is different. We'll take time to understand your needs and help you explore healthcare solutions that fit your situation and budget.
More Than a Health Plan
We're here to help you understand your options - not overwhelm you with confusing language.
Cooperative Health Plans
Individual and Family Coverage
Employer Healthcare Solutions
FOUNDER Dr. Joseph Sheppard, D.O.
"When I opened Free Market Physician in 2014, my goal was simple—to make healthcare affordable again.
Over the years, we've been blessed to grow across Southwest Missouri, helping thousands of patients receive transparent, affordable primary care.
But every day I watched people face another problem.
They had affordable doctor visits...yet one hospital stay, surgery, or unexpected illness could still be financially catastrophic.
We made primary care locally affordable, but access to tools to make the whole health care product affordable were still needed.
Our mission is to make high quality health care personally affordable to working Americans.
Free Market Health Coverage is the next step in that mission."
jON sTEPHENS
As a dad of a family of six and a self-employed wife, I know the struggles of finding affordable healthcare coverage that doesn't eat your entire paycheck. We have been members of Free Market Physician for years and I am excited to help Dr. Sheppard help even more people with yet another level of affordable healthcare.
We also know the ones writing the biggest checks are companies hoping their plan helps their employees when they need it and we anticipate saving companies a SIGNIFICANT amount of money. And not only will they be saving money but their employees will have unlimited access to a primary care doctor who knows them by name and build trust to help address little things before they turn into big things. This keeps employees healthier and happier. It's going to be a win for everyone!
We'll help you find an option that fits your needs and budget.
Why Free Market Health Coverage?
Built on the same principles that started Free Market Physician
Transparency
Affordability
No networks
Freedom to choose
Financial protection
Patients before profits
Because healthcare should give you peace of mind -not financial anxiety. Health co-ops and their associated plans allow for affordable funding for the just-in-case health expenses. Instead of expensively paying for health insurance for the items you can inexpensively personally cover yourself, you can pay an affordable premium for the part that really matters. Get affordable protection for hospitalizations, ER visits, and life-changing illness. And use inexpensive funding mechanisms to pay for the little things.
The Mission Hasn't Changed.
It has simply grown.
Since 2014, Dr. Sheppard has challenged the idea that quality healthcare has to be expensive.
Free Market Health Plans continues that mission by helping people protect themselves from the healthcare costs that can change a family's future overnight.
Good healthcare shouldn't create financial hardship. Life-saving medical treatment shouldn’t bankrupt a family.
Let's Look at your options and find the best plan for you, your family, or your employees.